Developing a great business jingle is an essential part of the latest trend known as sound branding. Companies have been creating business jingles since at least the 1920s, dating back to the launch of the earliest US radio station commercials.
The power of catchy tunes to boost your brand has stood the test of time because it works. One example of a famous business jingle comes from Empire Today, and their jingle has been broadcast since 1977 to promote their Empire Carpet and other flooring installations.
The use of sound branding has evolved over time as technology has changed, and the latest incarnation is geared towards the social media world. Social media offers a huge new opportunity to promote your business jingle via your website, mobile apps, online TV, YouTube and much more. These media outlets offer the chance to tie visual and audio aspects of your branding together, which can increase the effectiveness of both. Sound branding can work for any size company, and it's worth noting that the largest companies all use jingles to promote themselves.