It's clear that the mobile market is booming, and this creates many opportunities for small business marketing to go mobile as well. There are several ways that small businesses can capitalize on the mobile trend, including creating a mobile friendly version of your website, which should be your first step. If the cost seems prohibitive, there are free online tools which can help you.
These include Winksite, Zinadoo, Wirenode, Mobilize by Mippin, Mippin, and MobiReady. Search engines provide some great ways to leverage your new mobile website. Google Places and Geo Services can help you to use SEM to claim and optimize the local/maps listings that they offer. The main search engines are also releasing several geo-driven services that complement their local listings, like Google Hotspot. You should ensure that you optimize your business through these services, as the benefits will filter through to your local listings.