People had a lot of different reactions to Jon Tyner's "Don't Touch My Junk" video moment reacting to the invasive new Transportation Security Administration pat down procedures. They varied from admiration to derision, but among a handful of people, the sudden public backlash against increasingly intrusive security measures at airports represented business opportunities.
Products like Jeff Buske's metallic coated underwear, designed to obscure your junk when scanned, or Cargo Collective's 4th Amendment Wear that displays a copy of that worthy part of our Constitution that screeners apparently have overlooked represent an entirely different reaction to the controversy: entrepreneurialism.
What is your first reaction when you hear about a crisis or controversy? Do you take a side? Or do you think immediately, "hey, there is a way I can make some money off this?" If the latter, small business ownership may be for you.