The recession has hit the state of Mississippi hard, but that hasn't stopped one resident from turning his small business idea into a reality. Steve Johnson is the owner of Scuba Steve Clothing Company in Biloxi. It began with his idea to sell T-shirts with his nickname on them for a marketing class project at the University of Southern Mississippi. He began with just 40 shirts that he sold to his classmates.
He built his business from the ground up, without taking any business loans or government funding. All of his startup capital came from money that was borrowed from his family and from his own credit cards. According to Steve, the key to running a successful business is to be as multifaceted as possible. Since his company went pubic in 2009 he has expanded to making tank tops, women's shorts, sweat pants, hats and decals, and a children's line has just gone live.