Small business marketing via social media sites is on the rise among small businesses, but many are still struggling to master the basics of these platforms. The basic Page set up can be confusing for some. For example, some companies mistakenly set up their business as a profile page instead of a business Page.
Other companies jumped into Groups when they came out and have thus divided their fan base. The number one no-no on social media sites, though, is "broadcasting" your messages instead of providing fans with relevant content and engagement on a regular basis. Sites like Facebook enable marketers of any size to do effective, word-of-mouth marketing on a large scale, but authenticity is very important on these sites. If your company is not being authentic or engaging with customers in a genuine way, the community will see right through it. The important thing is to interact, not just broadcast.