The Small Business Approach to Business
Usually, small businesses are well-connected to their communities. It's the context for a business that allows a personal touch, a face-to-face approach. That's why when it came time to renovate our store; we chose to go not with faceless corporations, but a personal approach. We got the painter and sign designer, for example whom we know from right here in our community. That said, there was one element of our renovation that was handled by a large company who also does business on a personal level and that was Empire Today. A representative came to our place to show us Empire carpet, as well as other samples. He also took a good look at our layout so we could properly discuss our options. Other than that, all the rest of the contractors we used to help us renovate our small business were themselves small businesses. It's like keeping things in the family! It also makes for good referrals. Our painter, for instance, liked learning about what we do and knew someone who needed our services, so he referred them to us. We, in turn, having been impressed with his excellent work, happily recommended him to a business owner nearby who liked what she saw in our newly renovated place. Small business…good all around!
Uncategorized | Janet Carper | 20 February 2012 |
