Perhaps the best help for small businesses is to trust your own gut feelings about your decision-making process. If you have any doubts about this, just do a quick internet search and you'll find a plethora of on-line articles and websites dedicated to developing your intuition in relation to business. You will even find intuition consultants available to assist you in developing your intuitive business decision-making skills.
Billionaire Donald Trump even admits in The America We Deserve to having built his multi-billion empire by using his intuition.
Best-selling author, Laura Day, writes:
Where the budget dollar is spent on market research, it might be better spent on using the human resources you already have to acquire an accurate evaluation of your product or skills and a precognitive sense of the market in the future… [which] is especially valuable in your international market where the tools to evaluate a given "value" have not proven especially accurate.