4 Seconds, That is It, I Won't Wait Any Longer
Filed in archive Customer Service by Steve Rucinski on November 12, 2006

It seems with every new speed level our impatience grows greater and our need for speed increases, at least it does for me.
Finally a study by Jupiter Research proves me out, we are no longer willing to wait 8 seconds for a page to download, we are willing to wait 4 seconds.
The study says that more than a 3rd of shoppers will abandon a site entirely and 75% of those will never come back. Ouch!
The report says poor site performance ranks behind only high prices and shipping costs as leading factors for dissatisfaction among online shoppers.
Read more on the reports findings, 8 Seconds is Not Good Enough
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download speed business small wait small+business wait+longer hedge+funds
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