Scott Ginsberg, The Name Tag Guy, nails it on the head with his recent post on the Anatomy of a Blog. He offers up his personal steps to creating a great blog post – some of which I have tried to do:
1. Catchy title
2. Attaching an image/photo
3. Body copy that is compelling and includes links – by the way I love his name for linking to friends “Link Love”
4. A Call to action – I try to remember to add a question at the end, but he’s right – in order to engage the reader you need to ask them a question – it requires them to answer and hopefully they’ll do that in the form of a comment, thus creating a dialogue.
5. This is a big one and something I haven’t done until now – a signature.
It seems to me that Chris Brown over at Brand and Marketing mentioned this not long ago. You know how it is, sometimes you have to see/hear something multiple times before it sinks in.
You have to let people know who you are, what you do and how to reach you – not a honkin’ big commercial, just a simple, memorable signature line. So check mine out – what do you think?
6. The viral stuff – I need to read up more on this. I do have the key words but need to work on the other stuff. What method do you use to get the word out about your posts?