Have you ever had one of those days when you need to speak to a real person but keep getting voice mail, on-hold messages and NO ANSWERS? If you are anything like me, you begin to breathe faster,...
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I have a customer whose retail business is entirely on the web. I am writing copy for one of his product landing pages. He provided a key word phrase and I wrote the copy. When I sent him the......
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A couple weeks ago I gave a speech at the Twinsburg Chamber on Making the Most of your Online Presence. In my speech I talked about the importance of content that uses small words, short sentences,...
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Once again, Brian Clark, at Copyblogger hits a home run with his recent post 10 Timeless Persuasive Writing Techniques. In quick review, his ten tips are: 1. Repetition 2. Reasons Why 3. Consistency...
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Does this sound familiar? You are having a conversation with someone (co-worker, spouse, boss) and they are telling you a story. You are listening, but they talk so slowly you are tempted to reach...
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Do you remember that 1970's movie with Ryan O'Neal and Ali MacGraw, Love Story, in which the tag line was just that "love means never having to say you're sorry. My mom and I went to...
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Ken Magill over at Direct Mag has uncovered a new buzzword: Bacn - the "o" intentionally missing. The definition? Bacn is reportedly a new term for e-mail that isn't really wanted, but...
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Scott Ginsberg often advises that to be successful - no matter what your field - you should write everyday. If you want to become known as an expert in your field: write. But when? When is there time...
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Do you ever read marketing copy and say "oh, that's a bunch of bullsh*t?" Are silver tongued marketers creating spin or value with their clever phrases and snappy repartee? Fresh-Inc has...
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Brian Clark at Copyblogger wrote an awesome post about the five simple grammatical errors people typically make when writing: 1. Your vs. You're 2. It's vs. Its 3. There vs. Their 4. Affect...
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Looking for the right words to boost your visibility on the Internet? Check out David Garfinkel's blog: world-copywriting-institute. David offers resources and tools that will help you write copy...
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"Great minds discuss ideas; average minds discuss events; small minds discuss people." Eleanor Roosevelt Looking to be inspired? Looking for the perfect quote to make your point in your next...
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As a writer, words are my joy, my job and my hobby. And I have found a couple sites that are fun for those who like to play with words. So if that isn't you - bye - bye and......
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As a youth our abilities are dictated by our age: Can't play an instrument until 4th grade in school Can't drive until you are 16 Can't vote until you are 18 Can't drink until you are...
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I love to read. Business books, mysteries, comedies and romance novels. Sometimes there is nothing better than a feel good (pun intended), happy ending. In a recent post by Jim Tobin, he talks about...
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I met with a new client this morning to set up her first blog. We talked about the importance of blogging regularly and I told her that I would be happy to write a post once a week in between......
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"A rose by any other name would smell as sweet." Ah, cliches. There is just something so familiar about them. Although we like to be original, oft times we'll hear our parent's voice...
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Okay, I'll admit it - I am a huge fan of The Bachelor on ABC. I missed the first season but haven't missed one since and although I don't necessarily think there will be a love connection...
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So I decided to start another blog to talk just about web writing. I'm all excited and I send the link to a friend and she asks me this question that has stopped me in my tracks: "Who is...
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Am I the last person on earth to discover CEOExpress? I stumbled upon it this morning and was blown away by all of the International information and Internet access available from one home page. All...
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We all know that key words and phrases are key to readers finding our site on the web. There are many resources available for researching key words: Wordtracker is the one I have used. But once you...
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Paul Mycroft of Paul Mycroft and Company is a web designer and developer and sent me this great article on eye tracking of websites: where are the eyes focusing and how much of the content do readers...
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