Back in the early 80s my boss purchased a Travelhost franchise for the Cincinnati market. As part of the purchase we both flew to Las Vegas for a week of training. Part of the week of training...
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I live in a suburb of Cleveland and so basketball is in the news - the Cavs have made it into the finals against the San Antonio Spurs and last night was the first game. First off let me say,......
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This past weekend, May11-13 in Chicago, a variety of bloggers from around the country gathered for SOBCon 07 (Successful and Outstanding Bloggers Convention). Chris Brown of Marketing Resources and...
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We all know that key words and phrases are key to readers finding our site on the web. There are many resources available for researching key words: Wordtracker is the one I have used. But once you...
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Friday, I attended an all day seminar that began with an information-packed 90 minute session by John Jantsch of Duct Tape Marketing. I wrote the night before of my excitement and anticipation of all...
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Okay, maybe that's a little strong, but if you've read any of John's posts at Duct Tape Marketing or his new book - you'd understand just what a wonderful source of information and...
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I recently learned of a movie called Darius Goes West, that chronicles the journey of Darius across country in a wheelchair-accessible van. Darius Weems, a 15-year-old with Duchenne Muscular...
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Looking for a fresh surface for your marketing message? How about on eggs? No - I'm not cracked - On-Egg Messaging was first developed to imprint egg shells with freshness dates and tracking...
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For many years we have believed that pictures tell a story and words are rarely read and yet it is WORDS that the Search Engines look for when indexing your website. In the most recent edition of...
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Do you have a question about your products or services on which you'd like consumer feedback? You could hire an advertising agency to perform a study with a room full of consumers - it will be...
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A brand is the personification of an organization or its products and services. Brands are designed to build relationships and emotional connection with customers. Brands are also the source of...
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Email marketing is a hot item in e-commerce. You may think a lot of email as spam but to the marketing industry, email is a gold mine that allows companies to speak directly with prospects and...
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Allurent, Inc. gave the following details from their Online Customer Experience Survey. A total of 82% of consumers who participated said having a frustrating online shopping experience would make...
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Yipes, marketers again find another last spot to use to put messages in front of me, and the device also happens to be ECO-friendly as well. 3.5 billion wire hangers are tossed into landfills every...
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No it is not blogs, podcasts, social networking sites, buzz marketing or any of the old fashioned marketing tools. It's the Interactive Talking Men's Room Urinal Communicator! Everyone knows...
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Tip of the Hat to Doug Karr for these great tips! 1) Don't worry about how your blog looks. I disagree with the article on this point. Many blogs are very simple, and some great blogs are...
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On Easter Sunday, 1929, the legendary public-relations man Edward L. Bernays rounded up ten carefully chosen women, put cigarettes in their hands, and sent them down Fifth Avenue in what was billed as...
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When rewards programs no longer cut it, how do you keep them coming back? Market research suggests that 75% of satisfied, even very satisfied customers will leave a company for a competitor without...
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Do you remember the Disney classic The Jungle Book? In that movie the snake, KAA, sang a song entitled "Trust in me." While singing he was hypnotizing the young boy, Mowgli, while preparing...
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The final installment in the 7 edition Harry Potter series went on sale for pre-orders today. Today is Feb 1, 2007. The book doesn't come out until July 21, 2007. That is 171 days from now. And...
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This past week in a meeting with a client, they mentioned that some competitors are using FUD as a marketing strategy. Fear, uncertainty, and doubt (FUD) is a sales or marketing strategy of...
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It all started in 2000 when Michael Lipka happened upon a crowd gathered outside a Boston furniture store. "It was this great big chair shaped just like a high-heeled shoe, and it was sitting out...
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