A 2007 Media Forecast
2007 will be a tale of Two Cities for the media industry. The year has the potential to be an age of wisdom, but also an age of foolishness as well.
Most traditional media companies are working like busy elves trying to explore new media methods and transition successfully from old to new.
This great article by Media Week magazine makes some hilarious and bold predictions for 2007 such as:
Other old-school media are still trying to find their way to new areas of growth. The biggest brands in magazine publishing such as Time will continue their digital spasms by creating medium-agnostic sales and editorial structures similar to Rodale's initiative at the end of last year.
Read the rest of the 2007 Media Forecast
Global Marketplace | Steve Rucinski | 02 January 2007 |
