Have you ever watched a commercial or read an advertisement or an article about a new idea or product and thought:
Hey – that's my idea – I've been doing that for years!
That happened to me last night as I watched a television commercial for Bank of America and their new program called Keep the Change.
Each night when I come home I empty my pockets, wallet and purse of loose change and put it in a jar. The change is from each dollar that I've broken to make a purchase. The change is for something totally selfish JUST FOR ME. Not the kids or the house – just me. Last year I saved enough to go away for a weekend with my friends to a cabin. This year I'm saving for a trip abroad. I can dream, can't I?
So then I hear about this program where Bank of America will round up every check card purchase you make to the nearest dollar and the difference will go into a. Bank of America is helping you save in an easy, PAINLESS, way. And you don't have to roll the coins!
It's a great idea. Is it enough to make me change from my current bank to Bank of America? No. The thought of closing an account and opening a new one is just more work than I have time for. Would I save more money if I switched? Yes. So maybe I'll think about it.
That's not the point.
The point is that here is a company that has found a new way to stand out from their competition to make something boring and ordinary – fun, interesting and valuable!
Hats off to B of A.