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A Simple And Effective Marketing Communications Test
Filed in archive Communications by Jim Logan on August 8, 2006
A Simple And Effective Marketing Communications Test
Here is what has to be the simplest and yet possibly the best marketing communications test and tactic of them all. present your copy and give your spiel to a number of close friends and family. Every time you catch yourself saying "what I mean by that is..." stop yourself and write it down.

That's what you should be saying.

Permalink: A Simple And Effective Marketing Communications Test
Tags: MARCOM  communications  message  positioning  business  marketing+communications  communications+test  effe 
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