When you look at the relationships you have with your customers, which are you: vendor or peer?

Vendor:

A vendor is someone who supplies a product or a service. When a need arises, the customer calls and places an order for something you have to sell. Periodically you call for the purpose of customer service and/or seeing if they need anything. They call you with problems and you jump through hoops to solve them. You invoice, they pay. You can be replaced with someone offering the same stuff at a better price.

Peer:

A peer is someone working WITH their customers to help grow their business. The customer comes to a peer for brainstorming sessions or to use as a sounding board for new ideas and growth potential. A peer makes recommendations based on their relationship and understanding of the customer's business goals. A peer connects the right products, services and solutions to help the customer's business grow. You invoice, they pay. You are difficult to replace because you have become a partner in their business.

Which are you?

Which would you rather be?

Learn to Sell To Deserving Customers.