Around the World Goes Blackberry
Below is a link about a Canadian company, written in India, this post has a photo from Asia and is written in the USA. The world is truly flat as Tom Friedman says.
Blackberry is going after the small business market, they too are lured by the volume it seems. I thought they had plenty of growth opportunity in the large enterprise space. The article says 5 million subscribers which is good but I would think the global space is very large.
Do you think this is a good strategy, the small business market can be expensive to chase and takes time and patience?
Research In Motion Ltd. sees big growth opportunities for its BlackBerry wireless e-mail device in the small-business sector, the company's chief financial officer said on Thursday. RIM has notched up more than 5 million subscribers by dominating the corporate market for bankers and lawyers, but it now wants to appeal to a broader audience.
"Beyond the enterprise, we're trying to increase into other channels – the small business market is one that is big, yet it's much more fragmented," said chief financial officer Dennis Kavelman at a Piper Jaffray conference. "You have to hit a lot more small IT (information technology) managers and small companies to get the same volumes." The Waterloo, Ontario-based company is counting on cheaper, easier service plans, such as the BlackBerry Enterprise Server Express, as one way to extend its reach into the small business market.
Read the rest of the release, Blackberry Goes Small
