By letting it go it all gets done. The world is won by those who let it go. Lao-Tzu
Humans become emotionally attached to people, places, and things. They become attached to the software they use. They become attached to certain investments more than others such as real estate, art, or . You, yes you, are attached to people, places, and things. Whether you admit it or not.
I work with people. In my business, having a client attached to a particular result or a particular goal – and refusing to consider any alternatives – is damaging to the client and my business. The client walks away unsatisfied, often having wasted time and resources pursuing one option and bypassing other equally credible or beneficial options.
There is a great article at Entrepreneur.com that illustrates the destructive power of attachment when it comes to selling or closing a deal. The author, Barry Farber, points out that "an emotional attachment signals desperation." Attachment to only one result without any flexibility is not only a sign of desperation, but it is also indicative of attributing value without facts but rather by emotion.
When negotiating, selling, dealing with a client, presenting a proposal, be prepared to let go of your point, price level, and listen to alternatives. Know your facts and have back up available. People will not believe in your point or proposal because you are attached to it. They have their own set of attachments and probably will not adopt yours.