You say your in a Business to Business marketplace and why should branding matter to you?

Well, who buys from you in the businesses you serve, is it people? Do they buy multiple items, is anyone else trying to sell them what you do? If so then you better get smarter about branding, and do it in a hurry. But where to start you say?

Then start with Jennifer Lueck at Marketing M.O. and be sure to read the great article she has written about B2B Branding. She is even offering a free book on B2B Branding in the article.