Chat with our sales team
Whole Network Most Recent TOP10 Attitude Communications Entrepreneur Marketing

 

Bette's Branding Bomb

Filed in archive Branding by Deborah Brown on May 24, 2007

bettemidler_1.jpg
I have been a huge fan of Bette Midler's since time began. Nobody sells a song better than Bette. When I heard she was going to take the place of chest thumping Celine I was thrilled. Bette in Vegas? It doesn't get much better.

Last night on the American Idol finale she had the opportunity to sing for BILLIONS of people - after all was there ANY television in the known world tuned to ANYTHING ELSE? Probably, but not it our household.

Here was her chance to show off her stuff - let people know why they'd want to plunk down $200 a ticket to see her starting in February of 2008.

As a singer, my ears are hyper tuned to pitchy moments, but honey, dogs started howling when she opened her mouth. Part of the issue was her headset - she couldn't hear the band. You could tell that she knew she was singing in a different key from the band and she quickly reached for her powerpack to make an adjustment.

I wish I could tell you that fixed the problem.

So here is a once in a lifetime opportunity in front of a gazillion people to turn the spotlight on your brand and for my money - Bette blew it.

She struggled to reach the upper notes that she's known for belting out and at the end of her song, as she went higher and higher I closed my eyes in anticipation of the pain.

Oh Bette. Love ya, but what happened? She can still work the crowd, nobody does it better (unless it's Carly), but the quality of her product was off.

What did you think? Did she damage her brand? Will it hurt her business?

To buy tickets for Bette in Vegas.

Deborah Chaddock Brown
Professional Writer, Wishing I was Tone Deaf Last Night
AllWrite Ink


Advertisement


Permalink: Bette's Branding Bomb
Tags: branding  Bette  Midler  American  Idol  business  small+business  bette+branding 

Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/71745



Advertisement


Advertisement


CW ToolbarInstall
RSSrss   | See all blog subscribe options
Googlegoogle   |   What is RSS?
Yahoo!yahoo
AddthisAddThis Feed Button
BloglinesBloglines
Newsletter
Advertisement - Book yours here.

Use our search feature to look for other interesting posts

Just this blog Whole network
Delta Air Lines
Advertisement -
Book yours here..


 
  • Would you like to see your text link here? Let us know!
Advertisement
Book yours here.



  • Other blogs in the same channel in the Creative Weblogging Network

Advertisement -
Book yours here..






Advertisement - Book yours here..
 
Tagcloud: Attitude Branding Business Deals Business Models Business Podcast Carnival's Communications Contracts Copyright Issues Customer Service Education Employees Entrepreneur Finance General Global Marketplace Goal Setting Government Health Care Human Resources Humor Innovation Insurance Intellectual Property Inventions and Intellectual Property Law Leadership Long-term care Management Marketing Networking Online Commerce Operations Organization Planning Pricing Problem Solving Publishing Resources Risk Management Sales SEO Small Business Legal Sponsored Posts Strategy Teamwork Technology travel Value-add