Beware Of The Man Behind The Curtain, He May Try To Sell You A Hammer
I just read an interesting article found through Small Business Brief. It's an article that claims…Millions of people are turning to the Internet to find local business and use local services.
Is your business one of them?
Or have your competitors gotten the jump on you and are slowly taking your business away from you?
The article goes on to suggest building a website isn't very involved and you don't have to spend thousands of dollars to get your space on the web. All true.
What the article doesn't do is identify what businesses should and shouldn't be on the web. Worse, it suggests all businesses should be on-line. That's not true.
Here's the punch line: in the author's bio there is a link labeled If you run a small business you MUST read this! You guessed it, it's a link to a company that sells small business websites. Hammer salesmen selling hammers for every home project.
Here's the lesson: don't be surprised when someone that sells sales training tells you sales training fixes your business, don't be surprised when a blog coach tells you every business needs a blog, and don't believe for a second that every small business needs to be on the web.
The only marketing plan and tool you need is the one that produces results for your business. That's the lesson you need to remember.
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By SportsLizard, April 14, 2006 @ 4:32 pm
Agreed completely. I run an online biz and put a quite a bit of effort into SEO and the other “typical” web marketing techniques. On the other hand, I have a friend who has an online biz who doesn’t know the first thing about SEO or web marketing, but his site is twice as successful as mine because he has found ONE great marketing tactic that MAKES HIM MONEY and milked it successfully. Sometimes I think people (myself included) get too caught up in trying to do EVERYTHING well as opposed to a few things great.
By Razib Ahmed, April 16, 2006 @ 3:48 am
I agree with Sports Lizard completely, these days people are going into extreme about SEO and the general readers do not care about SEO. they only care for something which can benefit them and be of some use.
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