Blogs: A Way of Life

For us Baby Boomers, blogging may still feel foreign. I attended a meeting not long ago and the general consensus was that blogs are gossip rags for the Reality Show aficionado and have no place in business.
While those of you reading this blog, know that to be untrue, the teen generation doesn't understand what the fuss is all about.
While shopping at Borders on Friday night with my daughter (she had a gift certificate burning a hole in her pink beaded handbag) I discovered book after book in the young adult section with Blog in the title. The pictured fiction book :The Secret Blog of Raisin Rodriguez tells the story of a young girl forced to move and uses her blog to share secrets with the friends she's left behind.
The lesson here is that the retailers and business executives of the future are growing up with FaceBook and MySpace and blogs as a daily way of communicating.
The rest of us need to stop thinking of blogs as just an on-line gossip sheet and recognize the process as an integral part of how we'll be doing business and communicating for a long time to come.