This weeks Podcast Mashup at The Great Big Small Business Show is all about Building Client Relationships.

Here are the highlights:

Without clients we have no business, so this week our experts talk about building relationships before the first sale and maintaining relationships for the long term.

I talk about controlling your ego to focus on the client's needs. He recommends the book Let's Get Real by Mahan Khalsa.

Becky McCray explains a process and a mindset of layering information as a part of building relationships.

Heidi Miller has a real world example of relationship building, plus 8 simple tips to make sure your customers don't end up calling your competitors.

Colleen Wainwright explains which rules for personal relationships also apply to business relationship building.

Check out Building Client Relationships