mark Nash is starting a new business. And he's letting us see a bit of his interworking, plans, and decision making process.

I am in the process of building an online store to sell imported gift items. This blog is an exploration of that process, from building the site itself, to developing the strategies, to launching the business.

One of the thoughts and considerations Mark shares is his decision to build a business blog: During my recent explorations in the blogosphere, I stumbled across the concept of "business blogging." Initially, the logic of it escaped me.

Mark goes on to give five reasons he decided to blog. I believe numbers four and five are the most compelling - getting good advice and staying on track. Here's the link to read Mark's full post and five reasons he decided to build a business blog.

What do you think? Are business blogs worth it? Do they really make a difference in the success of a business? Or are business blogs a nice idea, more a fad of the few that's already passed its time?