Can You Be Trusted?
This is a big topic for me. A business partner and I four years ago spent about 8 months studying why some people engender trust quicker and more deeply than others. Soon I will write a post on our findings. It is simple actually.
In the meantime the article below is a good thought provoker. Enjoy!
By Gail Goodman
On a scale of one to ten, how high would you rank the importance of trust in a relationship? Would you agree that without trust it's next to impossible to build a meaningful friendship with another person? This same principle applies to your relationship with the members of your email list.
When someone gives you their email address, they are trusting you – but only a little. They are providing you with a small window, a brief opportunity, for you to prove that you are worthy of that trust and possibly even more.
Author and marketing guru Seth Godin says that permission marketing is all about turning strangers into friends and friends into customers. So how do you turn a stranger into a friend? By treating them in a way that builds their trust in you.
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