Paul Mycroft of Paul Mycroft and Company is a web designer and developer and sent me this great article on eye tracking of websites: where are the eyes focusing and how much of the content do readers remember?

There aren't any surprises in the study - more validation for what we know to be true:

Web content needs to be:

Tight
Focused
Bulleted
Concise
Compelling

Titles need to grab the reader's attention and tell them what the article is about. Readers don't read every word and so we need every word we write to count.

Check out the article - it gives three very distinct examples of websites; where the reader focused and how the site was reformatted and rewritten to not only have the reader look where you want them to but remember what you've communicated!

Eyetracking points the way to effective news article design

Deborah Chadddock Brown
Professional Writer, I've Got My Eye on You!
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