By Dan Gillmor.

Ed Engineer is on the R&D team at Bigcorp Inc., the world's largest seller of frazmajams. Here's an excerpt from his company blog, on which he is known as a BigCorp employee with specific knowledge of an upcoming product launch:

Whoa. The frazmajam prototype rocks. We'll be so far ahead when this thing hits the street. The features are pretty cool if I say so myself. My team did the best one, which works this way...

Which prompts an e-mail from his supervisor, Susan:

I just saw your post on the new 'jam. THAT WAS Proprietary INFORMATION, A TRADE SECRET. Our policy manual is absolutely clear that you are not to disclose trade secrets. Delete it immediately. And come see me. We need to have a talk about your blog.

Does this sound like a concern you might have about a company blog? If so read the rest of the story Blogging: What Could Go Wrong, it doesn't end like you might think.