This article from ITWorldCanada highlights a recent interview with two Forrester researchers focused on Corporate Blogging.
They share the results of their research and answers to such questions as:
- Are executives making efforts to cost-justify the time, resources or other expenses that may be associated with blogging?
- How can clients calculate the ROI of blogging? By measuring the number of hits against a blog compared with advertising that might be sold next to it? Or by calculating the number of business leads generated by blogs and the amount of business generated by those leads?
- Have you extended your research to examine the ROI of using social networks?
If blogging is in the future for your company or you are the champion of the cause you might want to check out Corporate Blogs Win Big