Jun
29
2006
Designing Ads For Your Target Audience
Ok, you want to advertise online and you need some banner ads designed, now what do you do? I turn for help.
So you've done your research into your target audience's in technical sophistication, and you've decided which technology you can safely and effectively use in your banner ad. This is a great start, but there's still something more you should know about your audience: their "sensibilities." What appeals to them visually? What "lingo" do they use? Do they respond to hard-sell tactics or are they alienated by them? Answers to questions like these will dictate the style of your banner ad.
Read on about How to Design Banner Ads for Your Market
