Do You Have a Story to Tell?
Everybody loves a good story. If you've ever heard a fantastic speaker chances are they used stories to get their point across. Telling stories enables you to provide a message in such a way that puts the listener into the experience – it helps them to visualize the experience.
Are you using stories to tell about your business?
Mark Hughes, host of the nationally syndicated talk radio show "The Buzz Factor" and CEO of Buzzmarketing (and author of a book by the same name), has a "secret" insight into how WOM (Word of Mouth) spreads. "People want great stories to tell," he says, "And you can provide them those stories if you imagine the conversation."
Check out Mark's five tips to spreading the word about your business through storytelling. Click Here.
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By Ellenweber, August 14, 2006 @ 5:29 am
Thanks for the reminder of the vlaue of good stories. There is an art and a science to storytelling that works well and your post is a good reminder to be aware of the power of story in business.
By Deborah, August 14, 2006 @ 8:25 am
Ellen,
Thanks for your comment. It’s hard to be an aggressive sale person when telling a story – a good story gets to the basics of who we are and what we provide in a simple and fun manner.