Carefully read your marketing and marketing copy. What does it tell you to do? Are you encouraged to call, write, register, seek further information or purchase? If not, you've likely found a serious problem to your revenue generating efforts. You've unwittingly left out instructions to your prospects on what they should do after they hear your message.

Here's a simple two part formula to boost your marketing and sales efforts. Take one part compelling copy and add a clear, honest, no hidden offers call to action.

What I do is start with the call to action I intend my prospects to take once they receive my message and work my way back through my written, spoken, or presented materials to assure I've compelled my prospect to act as strongly as I possibly can. Everything I expose my prospect to is intended to give reason for them to act.

As with all offers to compel action, never lie, over exaggerate, mislead or otherwise jeopardize your reputation, business ethics or good will. Prospects will always act on sincere, value-based offers and calls to action that offer genuine benefits.

NOTE: I was thinking of a cute way to end this post with a call to action. But you already know what to do. Just do it! Hint...review your materials, highlight your calls to action (Insert them if they're missing), and make sure you've offered overwhelming evidence to act.