Everyone has an opinion
As a writer, I am impressed with the vast knowledge of Bob Bly, freelance writer/guru, and his ability to help others through his writings, his website and his thought provoking blog questions.
Check out his blog entitled "Which Picture Pulled Best?"
In it, he offers a scenario of a book that is being sold and needs to determine what picture to use in the advertising. He offers several scenarios and then opens it up for discussion.
To date – 32 people have responded with a variety of answers and their reasons for the answer.
At one point Bob answers back saying essentially, get a grip, we are selling a product here – you are over analyzing.
The dialogue makes for great reading and should also make you think. Do we over analyze our marketing message? Wouldn't we be better served to identify our target customer, the specific Objective and then just spell it out?
I picked "C", by the way. Which did you pick?
p.s. Jim – was that YOU agreeing with me on "C"? Great minds and all that!
Click here for the blog and comments.
