Schawbel is a little more upbeat about LinkedIn than I was last week. But he make some of the same points that I did: services like LinkedIn become more valuable if you actually need them. I'm not job hunting…
The piece makes some excellent points about the need to think in terms of real people (instead of Twitter profiles and Facebook accounts). It also gives tips about how to successfully advertise yourself and your brand. And Schawbel takes a very broad approach to social media – even looking at how you can use YouTube.
You can read the piece here.
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