It is an online, screen viewed magazine. The content is the same as the paper version, you flip the pages like a magazine, see the same ads and the articles just like the paper version.
I don’t know if I like it or not. Of course I am enamored with the technology and how slick it is but I am not a big video monitor reader. I also like the tactile feel of a magazine in my hands and the ability to take it with me wherever I may go.
Check out Fortune Small Business Digital and let me know what you think.