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FUD as a Marketing Strategy

Filed in archive Marketing by Deborah Brown on January 29, 2007

FUD as a Marketing Strategy
This past week in a meeting with a client, they mentioned that some competitors are using FUD as a marketing strategylinks.

Fear, uncertainty, and doubt (FUD) is a sales or marketing strategy of disseminating negative (and vague) information on a competitor's product. The term originated to describe disinformation tactics in the computer hardware industry and has since been used more broadly. FUD is a manifestation of the appeal to fear.


I'd never heard of that acronym before.

What do you think about the concept of SCARING your customers into a purchase or making a change from one provider to another?

Have you used fear tactics to gain customer favor? Did it work?


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Permalink: FUD as a Marketing Strategy
Tags: FUD  marketing  strategy  fear  uncertainty  doubt  appeal  to  fear  business  small+business 

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