Genuinely Loyal Clients and How to Cultivate Them
Filed in archive Marketing by Steve Rucinski on February 08, 2007

Market research suggests that 75% of satisfied, even very satisfied customers will leave a company for a competitor without hesitation. What gives? And does loyalty really mean anything anymore?
Best-selling author Duane Sparks says it does, and delivers a master's course in sales and customer loyalty with his new book, Masters of Loyalty: How to Turn Your Sales Force in a Loyalty Force.
His book focuses not just on generating sales, but on how to cultivate fiercely loyal customers.
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