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Get Your Own Online Store

Filed in archive Online Commerce by Steve Rucinski on February 18, 2007

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Want to jump feet first into your own online commerce store, check out the service described below.

Zlio lets anyone set up an online shop in 5 minutes. Shop owners don't actually need to have anything to sell. They don't have to worry about stock or shipping, either, since orders are fulfilled by large online retailers like Amazon.com, eBay and Buy.com. This leaves Zlio shopkeepers free to focus on curation (selecting an appealing array of products) and promotion.

Zlio was founded in France in November 2005 as a recommendation service, letting users recommend favorite products to their friends and family in exchange for small commissions.

In September 2006, Zlio switched gears and moved to its current model, which makes opening an online shop as easy as setting up a blog. How it works: a user signs up, picks a shop name and design template, and then selects the products he or she would like to sell.

Users can currently choose from 75 merchants in France and 25 in the US. Since that includes giants like Amazon.com, users have millions of products to choose from. The business model is simple: when customers buy products from a Zlio shop, commission is split between Zlio and the shopkeeper. French shopkeepers are also rewarded for clicks through to merchants, with the US to follow.

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Tags: online  commerce  marketing  business  2007  small+business  hedge+funds  marketing+strategy 

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