Your sales force is the driving force for your business. It doesn't really matter how good your product or your service is if no one sells it. Your services will be unused. Your product will collect dust in a warehouse.
Every sales organization wants more leads. Leads generate sales. Sales make money. Money is good.
You can sit around generating leads the old fashioned way. Or you can move into the 21st Century with marketing automation software. It's affordable and relatively common today.
Marketing automation software makes life simpler by computerizing the tedious and repetitive tasks involved in generating leads. That means you can spend more of your time in lead management and (more importantly) in lead nurturing. In other words, you can focus more of your energy on prospective clients and customers. That's the most productive part of your job, and you end up closing more sales and making more money.
And like we've already said, money is good…