Filed in archive Marketing by Jim Logan on December 5, 2005

I come from a family of entrepreneurs. Both my mom and dad own successful businesses. My mom has owned her current business for over 30 years. My dad has been in business for himself for nearly 30 of the past 40 years.

My mom probably doesn't remember this, she probably doesn't even realize it was advice she was giving...but here's the best business advice she ever gave me, whether she knows it or not.

Don't worry about your competition. It doesn't matter who else is in business around you or competing against you. There is always room in your market for another great anything.

Focus on your customers and delivering outstanding products, services, and solutions to meet their needs, wants, and desires. Your competition is meaningless in this equation. You alone control how much you care.

Customers recognize value, service, dedication, and desire to serve.

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Response from: Danielle Walker (12/06/05 5:50am)

this was very heartwarming to read. mothers are always so wise!

i would just like to add: worrying about your customers APART FROM your competition will certainly yield good results - but not caring about how your competition cares for THEIR customers comes with its own price. sometimes the competition has some great ideas. learn to keep an eye out!

Response from: Jim Logan (12/07/05 1:40pm)

Danielle,

Thanks for the comment! You are most correct, worrying about your customer's and their expereinces with you and others can reap grate rewards.

Thanks again for the insightful comment.