Chat with our sales team
Whole Network Most Recent TOP10 Attitude Communications Entrepreneur Marketing

 

Grow Business Without Cold Calling

Filed in archive Sales by Deborah Brown on November 19, 2007

phone.jpg


Most in the service industry have an aversion to picking up the hone - even if it's a cool looking banana/Oreo/Skittles phone like this one. Oh, we don't mind talking to our existing customers - if we've built a relationship with them - they are more like friends than clients.

It's the hunt and peck for new customers that strikes fear into the hearts and minds of whimps like me.

In Entrepreneur Magazine this month author Barry Farber shares 5 Secrets to Never Making Another Cold Call.

In brief, they are:

1. Show Up. Hang out where your prospects hang out and then be prepared to have a conversation.

2. Shut Up. Listen, listen, listen. The more you listen, the more you'll learn. Then connect your services with their needs.

3. Build from your base. Who better to go to then your existing customers. They already know how terrific you are. Keep your name in front of them in a variety of non-sales communications - show that you want to help make their life easier and they'll be more inclined to remember you when your services are needed the next time.

4. Do your homework. The more you learn BEFORE you make your first contact - the less like a cold call that first conversation will be.

5. Ask around. Ask for referrals from your existing customers. Remember - people are more likely to make a purchase when someone they trust refers them.

Barry is the author of The 12 Cliches of Selling.

Deborah Chaddock Brown


Advertisement


Permalink: Grow Business Without Cold Calling
Tags: cold  calls  target  customers  Barry  Farber  business  cold+calling 

Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/102783



Advertisement


Advertisement


CW ToolbarInstall
RSSrss   | See all blog subscribe options
Googlegoogle   |   What is RSS?
Yahoo!yahoo
AddthisAddThis Feed Button
BloglinesBloglines
Newsletter
Advertisement - Book yours here.

Use our search feature to look for other interesting posts

Just this blog Whole network
Apple iTunes
Advertisement -
Book yours here..


 
  • Would you like to see your text link here? Let us know!
Advertisement
Book yours here.



  • Other blogs in the same channel in the Creative Weblogging Network

Advertisement -
Book yours here..






Advertisement - Book yours here..
 
Tagcloud: Attitude Branding Business Deals Business Models Business Podcast Carnival's Communications Contracts Copyright Issues Customer Service Education Employees Entrepreneur Finance General Global Marketplace Goal Setting Government Health Care Human Resources Humor Innovation Insurance Intellectual Property Inventions and Intellectual Property Law Leadership Long-term care Management Marketing Networking Online Commerce Operations Organization Planning Pricing Problem Solving Publishing Resources Risk Management Sales SEO Small Business Legal Sponsored Posts Strategy Teamwork Technology travel Value-add