Have you read This Perfect Day, by Ira Levin (author of rosemary's Baby)? It is a futuristic novel, written by Mr. Levin in 1970.

At the time, it was a favorite novel of mine and I recently reread prior to giving to my 15 year old son to read. What I once thought was amazing technology and a spine chilling thriller, is now frighteningly similar to the technology of today.

The book is still a great book, but I am talking about how, in the book, computers rule the existence of every person on the planet, from likes to dislikes, food, life partners, clothing, and career choices. Free will is not only eliminated, it is frowned upon.

While reading the latest "Larry Chase's Web Digest for Marketers" I was reminded of "This Perfect Day" in his paragraph about how Amazon measures and tracks our every desire and formulates a personalized shopping and information space for our review.

Mr. Chase thinks this is a good thing and honestly, so do I - I used it twice just yesterday.

But I ask you - are we so dependent on technology for our every thought that we are loosing the spontaneity, the pleasure of the hunt, and even our free will to choose something that hasn't been selected for us?

After all, if what I have to choose from is similar to what I have chosen before, how am I encouraged to seek out new frontiers?