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Healthy Business Strategies

Filed in archive Management by Steve Rucinski on July 08, 2006

Healthy Business Strategies
A new report, Transforming the Toxic Chemical Economy profiles six companies crafting healthy strategies for using chemicals and materials in their products. This report does not address the totality of producer responsibility for each company's product life cyclelinks such as end of life product management, energy use and social corporate responsibility. What this report does do however, is provide detailed examples of how companies are now integrating safer chemicals use into their company policies and the recommendations and lessons resulting from this.

Business leaders are creating value by embedding concerns for human health and the environment into their products.

Healthy business strategies differentiate a company's brand from its competitors, lowering costs, enhancing consumer and employee loyalty and increasing market share by creating healthier products for people and nature.

For these leading companies, using environmentally preferred chemicals and materials is a core value, not a secondary assignment relegated to a peripheral part of the company.

Unfortunately, the dominant approach of businesses involves no strategy other than toxics ignorance and compliance. Toxics-ignorant firms forego strategic thinking on chemicals and know little about the chemicals and materials used in neither their product nor the hazards they pose.

Toxics-compliant firms do the minimum required by law, seeking only to conform with regulations that govern worker health, handling and storage of and pollution control of toxic chemicals. Firms operating in the toxics compliance and ignorance universe fail to anticipate market opportunities for healthy products and expend scarce resources combating chemicals restrictions and public demands for safer products.

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Permalink: Healthy Business Strategies
Tags: strategy  health  toxins  business  strategies  healthy+business  business+strategies  small+business 

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