Hollywood’s Lessons in Branding
I am struggling to find the message in the media of late.
- Tom Cruise jumping on couches
- Mel gibson's unfortunate drinking tirade
And now Paris Hilton. Check out Paris' latest reason for being in the news – because just like Anita Bryant sang "A day without Florida Orange Juice – or in this case Paris HIlton – is like a day without sunshine."
Well first off, do we remember what happened to Anita's brand image? Click here to find out. (Little know trivia, I was on the Phil Donahue show, live from the Ohio State Fair in 1974 and Anita Bryant was the guest. She was not a nice lady even then – I sang with a choir, in case you were wondering) I digress – back to Paris.
Let's recap Paris' brand messages so far this year:
- Heiress
- Video Sex Goddess
- Highly intellectual Simple Life Television Star
- Fashion-esta
- Song-stress
and now? Celibate.
I am so sorry. Do you remember anyone caring? I don't.
Have you ever known a business to change their brand or add to their brand message with as much frequency or inconsistency? What does she hope to gain.
I think the lesson we need to learn from Paris is this:
Think before you speak. Think before you act. Think about the impact of your actions on your brand value – because, although this latest Paris news flash will be replaced by someone else's character flaw before too long, they all add up to paint a picture of someone we want to try very hard NOT to be.
Click here if you REALLY want to know the scoop behind Paris' latest news item.
