Need a way to reduce the ressure to discount your offing. Here's a simple but challenging way...exceed your customer's expectations.

Give more than expected - deliver faster, add bonuses, giveaway Extras, respond faster, increae your quality, out perform your competiton in all areas of customer support.

Give far more than expected and you reduce your need to discount. Your price is justified by the your actions. Your cutomer realizes the benefits and value of doing business with your customer. Win-win.

Do you know of a better or more cost effective way to reduce the pressure to discount?