At the recent e-Marketing seminar offered at Corporate College East, I attended a breakout session offered by Dave Goeble of Goebel Group and Jan Limpach of Keyphrase-Marketing.

I learned a ton. As a non-technical person, some of the information was wonderful in that it gave me a few tools to help me understand what to look for in the HTML code - not to change it myself, but to be better informed when talking with my web developer.

One of the tools they presented helps to review your website code for any broken links or errors in the code that could make it difficult for the search engines to maneuver your site.

It's called Validating to Standards. To check and see how your site rates go to Validator and type in your URL. It will provide the number of errors and details on each error. You don't have to understand it - just give the results to your web guy.

Give it a try - you may be pleased to discover, as I did, that you only have a handful of easily fixed errors. Or you could be like the site they showed at the seminar that had almost 400 errors!

Deborah Chaddock Brown
Professional Writer, Non-Technie with just enough knowledge to be dangerous!
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