Innovation - What is it?
Filed in archive Innovation by Steve Rucinski on November 14, 2006

Innovation is a discipline and in reality, is broader in scope than product or technological innovation. In fact, your company can innovate along any of 12 different dimensions with respect to its:
- Offerings
- Platform
- Solutions
- Customers
- Customer experience
- Value capture
- Processes
- Organization
- Supply chain
- Presence
- Networking
- Brand
Read more on the Business Discipline of Innovation
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