In the latest attempt by Apple to conquer all media it evidently is planning to sell full length movies through iTunes for download. The price point is being rumored at $9.95 each.
Do you watch movies on an iPod, or on your PC with iTunes? Maybe while mobile if you have it stored but I wonder just how many people will be consumers of full length movie downloads that will probably not be very portable (meaning non-Apple platforms) for the consumer.
I have a bunch of DVD's and at most I might have watched them once since the purchase. Is this a viable new business to be in or is it just the latest buzz in the tech world and movie industry? What do you think?