I met with a customer today who bemoaned the fact that her blog had no visitors. "I feel like I'm talking to an empty room," she commented.
I can understand that. It's hard not to envy those bloggers who have a dedicated following. They've worked long and hard building a fan based, I tell myself.
And then I find this awesome post by Trent Hamm entitled "10 Techniques I used to take my blog from 0 to 12,000 subscribers in 7 months."
One of his tips is to not give in to negativity. If you feel like you are talking to an empty room – perhaps you are – but there are ways you can change that.
But it takes time and a concerted effort.
Trent mentions becoming active in a social network. It's just like anything else – the chamber, business organizations, church…just becoming a member – having a user name and password – doesn't mean you are an active participant.
The key I got out of Trent's 10 techniques is that a successful blogger (defined by number of subscribers) is writing something people want to read and reaching out via a variety of methods to have conversations with others.
Check out Trent's blog The Simple Dollar. 12,000 subscribers can't be wrong!