Is Your Product or Service Effectively Worthless?
Filed in archive Management by Jim Logan on July 12, 2005

Your prospects will tell you "It's great!", you'll have wonderful meetings, and little to no sales.
Look at what you offer and compare it to what your target market measures, manages, and watches. If they don't...you have two choices 1) reposition your offering to align with something they value 2) find a way to make whatever you're addressing an issue that needs to be watched, measured or managed.
BTW...The second thing is near Impossible
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