No matter what you think of Gene Simmons and KISS - you have to admit he is a genius marketer. Pictured here is my son - a huge KISS fan - 30 years after KISS's reign in the rock world and yet still such a brand presence that kids today want to emulate and love the music.

Less than two weeks ago, teens and young adults from all around came dressed in KISS makeup and attire to protest outside the Rock Hall of Fame - KISS has previously been excluded from the Rock Hall.

A friend of mine, a former employee of the Rock Hall spent 45 minutes with Gene in the green room prior to an autograph session - he had this to say, "he is an arrogant a**, with a brilliant marketing mind."

Well, now you can see for yourself. Gene et al started a reality TV show a week ago. Each episode is 30 minutes long and so far they are airing two episodes back-to-back.

It airs on Monday nights at 10pm EST on A&E. Click Here for more details.

But I have to tell you - IT IS A GREAT SHOW. Oh yes, he has a big ego - but his kids and Shannon, long time love, have a great family dynamic, they call him Genie and don't let him get away with anything.

Gene, once again, knows how to keep his brand fresh, alive and in the eyes of the viewing public.

Check out Gene Simmons Family Jewels (by the way if you were disgusted by the Ozzie Osbourne show - this is nothing like it - much better!).