Launching a New Blog?
Have you started a new blog but failed to draw an audience? Unlike kevin costner's "build it and they will come" theory; creating an audience and cyberspace awareness for your blog takes more than an idea and some writing.
Brian Clark of CopyBlogger wrote a great post: Blueprint for a Brilliant Blog Launch.
According to Brian, The blog launch blueprint basically boils down to this:
1. Cornerstone
2. Networking
3. Attraction
Along with his expanded advice around each of these three components, he offers a variety of links to other resources for creating blog awareness.
What have you done that has worked to increase your traffic? Do you have a routine?
Please share.
Deborah Chaddock Brown
Innovation | Deborah Brown | 20 June 2007 |
2 Comments
Other Links to this Post
RSS feed for comments on this post. TrackBack URI
By Tim King, June 21, 2007 @ 4:28 am
Hmm… I regularly read CopyBlogger. Yet I somehow missed this post. Thanks for the link, Deborah. This is exactly how I have launched my most successful sites.
I also agree completely with Brian’s advice to develop your cornerstone content over time, while building an audience.
For example, this is what I’m doing with a site I recently put up, a fan site for an upcoming TV show, The Return of Jezebel James: http://jezebeljames.info/ Yes, you read that right an UPCOMING show. It’s scheduled to premier next SPRING. I explain why I put up the site so early on the site’s about page. But the more subtle reason I didn’t mention there is what Brian talked about, networking. I’m posting content of interest to fans of the show’s creator and its stars, branding the site with the people most likely to become the first fans of this new show. By the time the show premiers, I will be an expert fan and JezebelJames.info will be the authoritative site. Already, the search engines see it as a top fan site for this show.
Similarly, just a couple days ago, I decided to start a site for an online drama serial: http://conscience.jtimothyking.com/ The only content is a blog post describing the concept in general terms. I can’t even summarize the story for you, because I don’t know what it is yet! Because I’m still working out the details. I only have a very general idea of what the story is about. I’ll of course post more information as my plans take shape. But my hope is that by the time the story premiers in a couple months, I’ll have a core of interested subscribers.
In both cases, I know what the core content will be, even though I don’t have it written word by word.
-TimK
By Deborah, June 21, 2007 @ 2:33 pm
Tim,
wow, the new show looks great! About your online drama serial – I often wonder if it wouldn’t be a good idea to plant a seed and see if anything grows before investing months, years of your time fully developing an idea that turns out no one wants. So good luck to you on that front. Perhaps your readers will help you develop the concept.
by the way: a belated happy birthday!
Deborah